Eleven Ways to Support A Friends Book Release

In the week since my YA mystery, Trail of Secrets, was published, Ive engaged in a whirlwind of tweets, Facebook posts, blog appearances, and in-person visits to bookstores, libraries, tack shops, horse barns, etc. Im starting to realize I probably should have majored in marketing instead of English! Ive been overwhelmed with support from many friends, relatives, fellow writersparticularly a few close friends scattered across the country who have been hand-delivering my bookmarks to local riding stables and sharing my Facebook posts with their social networks. Im so grateful!

Still, people continue to ask me, What can I do to help? Well, the obvious answer is Buy the book! But going beyond that, Id like to re-share a portion of a post I read and posted a couple of years ago on WriterUnboxed.com by Chuck Sambuchino (editor of Writers Digest) on how to support an authors book release. Ive been using many of these strategies (especially number 6!) to help support the book releases of my fellow writers. The suggestions are so simple, yet effective, that I must share them. Hopefully, the good karma Ive been putting out there will come back to visit me in these next days and weeks!

To view the complete post from writerunboxed.com, click HERE.   I am sharing my favorite portion of his post below:

Anyone can support an authors book release by doing different things to help the book sell and get noticed. So, in no particular order, here are 11 things — some big, some small — that you can do to support a writer friend when their book comes out:

1. Buy their book. An obvious point, sure, but important nonetheless. Naturally, we must buy new copies of books, not used copies, for the sale to count and the author to get a royalty. So buy new. Heck, consider pre-ordering the book. Publishers pay attention to pre-orders to help get a sense of what titles are getting buzz and attention. Impressive pre-orders help the author.

2. Buy their book for others as a gift. Think of which friends and relatives would enjoy the book/novel. Buy it for them as either a birthday gift or holiday gift. You get to support your author friend and give cool gifts at the same time! Get copies signed if possible to make gifts special. Even people who dont read many novels will still take note if a gifted book is personalized and autographed.

3. Face the book out at bookstores. Simply rearrange a bookstore shelf so that your friends book faces out to make it much more noticeable. (The theme begins: Its all about getting noticed.)

4. When you actually read the book, read it where people can see it. Read it in public. Read it on the subway. Read it in the aisle seat of a plane. Read it on the deck of a cruise ship. After all, dont you find yourself looking at what others are reading when you pass by? I do! And if I see 3 different people in 3 different places reading the same book, will I start to investigate it out of curiosity? Yes. Its all about building public knowledge of something to the point where people are curious and discuss it.

5. Ask a bookstore employee where the book is located. When entering a bookstore, do not look for the book, even if you know exactly where it is. Go to the bookstore customer service clerk and ask them about the book. They will find it in their system and lead you to the book. My hope is that if several people do this at the same bookstore, then the employee(s) will begin to take notice of the title, wondering what all the buzz is about. If youre lucky enough that an employee finally picks it up and reads it, then they might put it in the Employee Picks section or refer it to people who come in and ask Whats something good I probably dont know about? or What book makes a good gift? Let bookstore employees help sell copies!

6. Leave a review on Amazon or BN.com or Goodreads or all. Reviews are still very important. Think about it. If you come by a new book and see it has 2.0 stars on Amazon, would you buy it? On some level, that silly rating does affect me and my decision — and my guess is that it affects you, too. So its crucial that, when you read a book and enjoy it, you leave a review on Amazon or BN.com or Goodreads or all. Those first 10-20 reviews really matter and can set a book on the right path. (Note: You can leave the same review on all sites to save time.)

7. Like the book on Amazon, or Like the authors Facebook Fan page, or both. I heard from a literary agent once that the more Likes a book had on its Amazon page, the more frequent it turned up in Amazons comparable titles elsewhere. Getting your personal friends to Like another friends page is an easy favor to ask, as it requires no money. (Heck, go do some good right now: Open this separate page and Like Brians Facebook page if you have a second.)

8. Reserve a copy at the library. An employee here at Writers Digest Books once told me that if all copies of a book are reserved from our county library before the title came out, the system has a way of noticing this popularity and marking the book as one for more orders. (Also: Use the bookstore method above and ask librarians about the book — simply to draw attention to it and get the title on the mind of staff.)

9. Attend the book release party (if there is one) and bring a warm body or two. This task isnt so much to help the author as it is to help the authors self-esteem. Its lonely to have a book release party or local signing with low attendance. If you already bought a copy, bring that book to be signed.

10. Spread news of the book through your social media channels. When the author mentions it on Facebook, share the news with your social circles and include a small note about what the book is and why they should buy it. In other words, spreading the word by saying My friend got published! is nice — but its better to say, This new book by my hilarious friend is a great gift for dads who are raising daughters. Laugh-out-loud-funny stuff for all fathers to enjoy! See how the second one targets people in a simple-yet-specific way? Do this kind of targeting when you spread the word via Twitter, Facebook, Pinterest, Google+, or blogs.

11. If you have media contacts or know people of influence, arrange a connection. This is one of the best things you can do and probably the biggest way you can truly influence the life of the book and the success of the author. If youre married to the cousin of a local news personality, its exactly that kind of connection that serves as a great introduction between author and TV host. If you know a book reviewer at a newspaper in Boston, say so. If your old college buddy now runs the biggest reading club in all of Central California, try and help your author friends book be a future choice in that club. Utilize your network! Chuck Sambuchino

So select a few items off this list and help your writer-friends to succeed!  When your book gets published,  youll be glad you did.

Its Release Day for TRAIL OF SECRETS!

The big day has finally arrivedthe publication of my debut YA novel, Trail of Secrets! Do you love horses, or mysteries, or ghost stories, or books about people who view the world in a slightly different way? If you answered yes to any of the above, then I hope youll check out my book.

The digital version of Trail of Secrets is available on AMAZON or SMASHWORDS for $4.99. The print version can be purchased on LULU for $11.95.

Dont forget to enter my giveaway for one of three signed copies of Trail of Secrets on GOODREADS! (Giveaway ends September 15, 2015.)

Happy trails to you!

TIME FOR A #GIVEAWAY!

The release date of my YA mystery, Trail of Secrets, is scheduled for August 27, 2015. Thats less than two weeks away! To celebrate, Im giving away three signed copies of my book on Goodreads.

CLICK HERE to enter!

Do you know anyone who loves horses, or enjoys YA mysteries? Feel free to share the giveaway with this link

The winner will be announced September 15, 2015. Good luck!

TRAIL OF SECRETS Cover Reveal!

At last, the cover for Trail of Secrets has arrived! I instantly fell in love with the cover when I first saw it a few weeks ago. I wanted to share it with the world immediately, but Ive been sworn to secrecy until today. Im so thankful to Caroline Andrus for designing such a mysterious equestrian-themed cover. It truly captures the essence of my novel. Check it out for yourself and let me know what you think!

Trail of Secrets, by Laura Wolfe

Spending three weeks of her summer at the elite Foxwoode Riding Academy in northern Michigan should have been one of the happiest times of sixteen year-old Brynlei’s life. But from the moment Brynlei arrives at Foxwoode, she can’t shake the feeling she’s being watched. Then she hears the story of a girl who vanished on a trail ride four years earlier. While the other girls laugh over the story of the dead girl who haunts Foxwoode, Brynlei senses that the girl—or her ghost—may be lurking in the shadows.

Brynlei’s quest to reveal the truth interferes with her plan to keep her head down and win Foxwoode’s coveted “Top Rider” award. To make things worse, someone discovers Brynlei’s search for answers and will go to any length to stop her. As Brynlei begins to unravel the facts surrounding the missing girl’s disappearance, she is faced with an impossible choice. Will she protect a valuable secret? Or save a life?

Publisher:  Fire and Ice Young Adult Books (coming August/September 2015)
Age level: 13-18

Still not sure if you want to read it? Watch the trailer:

 

I hope to see you next week, when Ill recount every detail of my recent visit to the Kentucky Horse Park!

Things to do while WAITING for Publication

As Tom Petty always said, the waiting is the hardest part. Being the incredibly impatient person that I am, I couldnt agree more. I am thrilled to have a picture book and a novel under contract with two different publishers. But in our culture of instant gratification, Its the snail-like pace toward actual publication that Im finding harder to digest. My picture book, Henriettas Hoof Polish, has been sitting with the publisher for close to two years now and Im still not sure of an exact release date. A recent inquiry to the editor informed me that Im eighteen books down on the list. Im guessing its still going to be a while! My YA equestrian novel, Trail of Secrets, was accepted for publication by Fire and Ice YA in early January and is scheduled for release in August/September this year. That seems like a relatively quick turnaround, but its still five or six months away. Im sure before long Ill have a cover to reveal and plenty of edits to make, but what am I to do in the meantime? I came up with a few (productive) ways to pass the time while awaiting my books elusive release dates:

1.  First, in an effort to continue to build my author platform, Ive ventured from blog-land into website-land and launched my very own author website. Id love it if youd take a minute to check it out and let me know what you think! I used wix.com to build my site and found it user-friendly and much less expensive than some other options that Id previously researched.

2.  Over the last several months, Ive been writing my next novela thriller set in the sometimes-shady world of Chicago real estate. Im currently on my third revision with no end in sight. Its true what they say, nothing gets a writers mind off her last book like delving into the next one.

3.  Ive been learning about ways to promote my books, both as they approach their release dates and once they are released, by utilizing social media, cover reveals, giveaways, reviews, and blog tours, to name a few. To this end, Ive been working to build connections with fellow writers, bloggers, and readers via Twitter, Facebook, and (of course) this blog! Its never too early to start spreading the word, and to help promote fellow authors at the same time.

4.  I cleaned and organized my home office. That might not sound like a big deal, but it is amazing what a difference having an uncluttered workspace makes in productivity. I was going to expand this idea to cleaning my entire house, but that one hasnt happened yet.

5. Last but not least, ten days ago my family and I adopted a puppy from a no-kill shelter near our house. Okay, this step might not be productive in the traditional sense. In fact, for the first several days after bringing the puppy home I got very little sleep and absolutely nothing accomplished. But look at how cute he is . . . .  And my kids are so happy.We all felt an emptiness in our home after losing our beloved dog, Chewy, in early January. Our new puppy, Milo, is full of life. He has brought the laughter back to our house, and thats worth every bit of sleeplessness and lost writing time!

So, thats how Ive been keeping busy and staying (relatively) productive while awaiting the publication of my books. How about you?

My YA Novel is getting Published!

Happy 2015 Everyone! I was planning on doing my usual January post where I review my writing and riding goals from last year and set up new goals for the coming year, but that all seems really boring now. Why? Because my new year just started out with a BANG! On New Years Day, I accepted an offer from Fire and Ice YA to publish my Young Adult thriller, Trail of Secrets. Somebody pinch me! The release date is scheduled for sometime in August or September 2015 and my book will be available in both digital and print formats. And to make things even better, Fire and Ice YA publishes tons of horse-related books. They are the ideal publisher for my book, as Trail of Secrets takes place at a riding academy in Northern Michigan. I cant wait to read some other books published by Fire and Ice YA and let everyone know when I find some gems.

Ive been overwhelmed by all the congratulatory messages Ive received on my Author Facebook page the last couple of days. Some people have asked how they can help me in these months before the book is released. The answer is pretty simple: spread the word! Id love for my blog readers to like my FB page and share the link with friends. Trail of Secrets will most likely to appeal to young adults and adults who love horses, enjoy ghost stories, or simply crave a good mystery. In the meantime, Ill be sure to keep everyone up to date on the cover reveal, pre-sale opportunities, and the release date.

Ill save the big reveal of my list of 2015 goals for a future post when theres a little less excitement in the air. But heres a hint: I need to get back to riding!

Hope everyones year is off to a great start too!

Eleven Ways to Support A Friends Book

I recently read an outstanding blog post on WriterUnboxed.com by Chuck Sambuchino (editor of Writers Digest) on how to support an authors book release.  As I make more contacts in the childrens writing industry, Im beginning to meet people who are actually getting their books published.  (How cool is that?)  The suggestions he makes are so simple, yet effective, that I must share them.  I plan on using these methods to help my writer-friends succeed.  Hopefully, the good karma I am putting out there will come back to visit me someday!

To view the complete post from writerunboxed.com, click HERE.   I am sharing my favorite portion of his post below:

Anyone can support an authors book release by doing different things to help the book sell and get noticed. So, in no particular order, here are 11 things — some big, some small — that you can do to support a writer friend when their book comes out:

1. Buy their book. An obvious point, sure, but important nonetheless. Naturally, we must buy new copies of books, not used copies, for the sale to count and the author to get a royalty. So buy new. Heck, consider pre-ordering the book. Publishers pay attention to pre-orders to help get a sense of what titles are getting buzz and attention. Impressive pre-orders help the author.

2. Buy their book for others as a gift. Think of which friends and relatives would enjoy the book/novel. Buy it for them as either a birthday gift or holiday gift. You get to support your author friend and give cool gifts at the same time! Get copies signed if possible to make gifts special. Even people who dont read many novels will still take note if a gifted book is personalized and autographed.

3. Face the book out at bookstores. Simply rearrange a bookstore shelf so that your friends book faces out to make it much more noticeable. (The theme begins: Its all about getting noticed.)

4. When you actually read the book, read it where people can see it. Read it in public. Read it on the subway. Read it in the aisle seat of a plane. Read it on the deck of a cruise ship. After all, dont you find yourself looking at what others are reading when you pass by? I do! And if I see 3 different people in 3 different places reading the same book, will I start to investigate it out of curiosity? Yes. Its all about building public knowledge of something to the point where people are curious and discuss it.

5. Ask a bookstore employee where the book is located. When entering a bookstore, do not look for the book, even if you know exactly where it is. Go to the bookstore customer service clerk and ask them about the book. They will find it in their system and lead you to the book. My hope is that if several people do this at the same bookstore, then the employee(s) will begin to take notice of the title, wondering what all the buzz is about. If youre lucky enough that an employee finally picks it up and reads it, then they might put it in the Employee Picks section or refer it to people who come in and ask Whats something good I probably dont know about? or What book makes a good gift? Let bookstore employees help sell copies!

6. Leave a review on Amazon or BN.com or Goodreads or all. Reviews are still very important. Think about it. If you come by a new book and see it has 2.0 stars on Amazon, would you buy it? On some level, that silly rating does affect me and my decision — and my guess is that it affects you, too. So its crucial that, when you read a book and enjoy it, you leave a review on Amazon or BN.com or Goodreads or all. Those first 10-20 reviews really matter and can set a book on the right path. (Note: You can leave the same review on all sites to save time.)

7. Like the book on Amazon, or Like the authors Facebook Fan page, or both. I heard from a literary agent once that the more Likes a book had on its Amazon page, the more frequent it turned up in Amazons comparable titles elsewhere. Getting your personal friends to Like another friends page is an easy favor to ask, as it requires no money. (Heck, go do some good right now: Open this separate page and Like Brians Facebook page if you have a second.)

8. Reserve a copy at the library. An employee here at Writers Digest Books once told me that if all copies of a book are reserved from our county library before the title came out, the system has a way of noticing this popularity and marking the book as one for more orders. (Also: Use the bookstore method above and ask librarians about the book — simply to draw attention to it and get the title on the mind of staff.)

9. Attend the book release party (if there is one) and bring a warm body or two. This task isnt so much to help the author as it is to help the authors self-esteem. Its lonely to have a book release party or local signing with low attendance. If you already bought a copy, bring that book to be signed.

10. Spread news of the book through your social media channels. When the author mentions it on Facebook, share the news with your social circles and include a small note about what the book is and why they should buy it. In other words, spreading the word by saying My friend got published! is nice — but its better to say, This new book by my hilarious friend is a great gift for dads who are raising daughters. Laugh-out-loud-funny stuff for all fathers to enjoy! See how the second one targets people in a simple-yet-specific way? Do this kind of targeting when you spread the word via Twitter, Facebook, Pinterest, Google+, or blogs.

11. If you have media contacts or know people of influence, arrange a connection. This is one of the best things you can do and probably the biggest way you can truly influence the life of the book and the success of the author. If youre married to the cousin of a local news personality, its exactly that kind of connection that serves as a great introduction between author and TV host. If you know a book reviewer at a newspaper in Boston, say so. If your old college buddy now runs the biggest reading club in all of Central California, try and help your author friends book be a future choice in that club. Utilize your network! Chuck Sambuchino

So select a few items off this list and help your writer friends to succeed!  When your book gets published,  youll be glad you did.